RBFF AND SOUTHWICK ASSOCIATES FIND FEMALE ANGLERS POSE SIGNIFICANT REVENUE OPPORTUNITY FOR FISHING INDUSTRYRead Now
Female anglers pose a significant revenue opportunity for the fishing industry, according to new research from the Recreational Boating & Fishing Foundation (RBFF) and Southwick Associates. The research, which was conducted to learn more about the financial impact of increasing female angler participation, found a 10 percent increase in women's participation in fishing could provide an additional $1.0 billion in revenue for the sportfishing industry. This means each additional female participant is worth nearly $1,000 in annual revenue for the industry.
“We know through research that recruiting and retaining female anglers is critical to growing fishing and boating participation overall,” said RBFF President and CEO Dave Chanda. “The bottom line is, increasing female fishing participation is also good for business, and the industry stands to benefit greatly from focusing more on this growing audience.”
The research shows an opportunity to focus efforts geographically:
Additional key findings:
RBFF recently launched the research-backed Take Me Fishing “Find Your Best Self on the Water” campaign to help women uncover the life-changing benefits of fishing and boating. Rooted in extensive research, this integrated marketing program aims to create awareness of fishing and boating among diverse new audiences and motivate participation.
For more information on RBFF’s research-backed campaign, visit.
Honda, Kawasaki, Suzuki and Yamaha form group to develop hydrogen-powered engines for small mobilityRead Now
Kawasaki Motors, Suzuki Motor Corporation, Honda Motor Company and Yamaha Motor Company have received approval from Japan’s Ministry of Economy, Trade and Industry to form a technological research association called HySE (Hydrogen Small mobility & Engine technology) for developing hydrogen-powered engines for small mobility – construction equipment, motorcycles, Japan-originated small vehicles, small marine vessels and more.
In a press release, the group jointly stated:
“To realize a decarbonized society, a multi-pathway strategy to address various issues in the mobility sector is necessary, rather than focusing on a single energy source. Against this backdrop, research and development targeted at commercialization of mobility with engines powered by hydrogen – deemed a next-generation energy source – is gaining momentum.
“However, the use of hydrogen poses technical challenges, including fast flame speed and a large region of ignition, which often result in unstable combustion, and the limited fuel tank capacity in case of use in small mobility vehicles. In addressing these issues, the members of HySE are committed to conducting fundamental research, capitalizing on their wealth of expertise and technologies in developing gasoline-powered engines, and aim to work together with the joint mission of establishing a design standard for small mobility’s hydrogen-powered engine, and of advancing the fundamental research endeavors in this area.
“The members of HySE will continue to deepen their collaborative relations in order to provide a variety of small mobility options to users and meet their diverse needs, thereby contributing to the realization of a decarbonized society.”
The main research and development areas (with the role of each company) will include:
Research on hydrogen-powered engines
Kawasaki Heavy Industries, one of the main organizers of the “CO2-free Hydrogen Energy Supply-chain Technology Research Association” (HySTRA), will drive forward HySE’s activities, based on the knowledge gained from its activities for HySTRA. Toyota, meanwhile, will assume the role of leveraging HySE’s research results to the maximum benefit for the development of hydrogen-powered engines, utilizing its know-how on experiments, analyses and the designing of large hydrogen-fueled power units for four-wheel vehicles, the organization reports.
“We are extremely pleased to announce the planned formation of the association,” says Kenji Komatsu, chairman nominee of HySE and executive officer of technical research & development center, Yamaha Motor Co. “There are many challenges in the development of hydrogen-powered engines, but we hope to see the association’s activities advance the fundamental research in order to meet those challenges. We are committed to this endeavor with a sense of mission to preserve the use of internal combustion engines, which epitomize the long-time efforts that our predecessors have invested.”
Suzuki Marine USA, Inc. has announced the grand opening of its new Suzuki Marine Technical Center in Panama City, Florida. The state-of-the-art facility is located on a 20-acre waterfront property and includes a 9,037-square-foot main building with office space, conference rooms, technical/service bays, inside boat storage, and other important equipment. Other amenities of the property include additional buildings, a private launch ramp with docks, and a 300-foot protective seawall.
The Grand Opening event was attended by Suzuki staff from its Tampa, Florida corporate headquarters, select dealers and boatbuilding partners, local dignitaries, Suzuki Motor Corporation VIPs, and members of the boating press. Among those in attendance were Mr. Shuichi Mishima, Executive General Manager of Marine Operations for Suzuki Motor Corporation in Japan; State of Florida Chief Financial Officer Jimmy Patronis; and City of Panama City Mayor Greg Brudnicki.
“We are thrilled to open our new Technical Center in Panama City,” said George “Gus” Blakely, Suzuki Marine Executive Vice President Sales & Service. “This facility will allow us to further our commitment to innovation and excellence in the marine industry. We are grateful to the City of Panama City, Bay County, and the State of Florida for their support in making this project possible.”
The Suzuki Marine Technical Center will be used for a variety of purposes, including:
The opening of the Suzuki Marine Technical Center is a major milestone for Suzuki Marine USA. The facility will help the company to continue to innovate and improve its products, and it will also serve as a valuable resource for Suzuki dealers and customers.
2023 Kawasaki Ultra 160LX and LX-S
The 2023 Kawasaki Ultra 160LX and LX-S are new models that were released in the middle of the season. They are identical to the high-end Ultra 310LX and LX-S, except that they come with a naturally-aspirated, 1498cc, 160 HP engine and a slightly smaller jet pump. This makes them slightly lighter than the Ultra 310 models.
The power source of both models is a 4-stroke, inline-4 cylinder Kawasaki marine engine. This engine is much more fuel efficient and tends to be more reliable than the supercharged engine found in the Ultra 310 models.
The key features of this power mill are as follows:
The engine delivers power to a 155mm, axial-flow jet pump, featuring a stainless steel, 3-blade, oval-edge impeller. In contrast, the supercharged equivalent of this ski has a slightly larger, 160mm jet pump.
The Ultra 160LX inherited its innovative deep-V hull, top deck, and color scheme from the Ultra 310LX. This platform was released for the 2022 model year, replacing the outdated ’14-’21 Ultra 310 models.
In a nutshell, the key features of this full-size Kawasaki jet ski platform include:
The Ultra 160LX and LX-S are a great option for riders who want a full-size jet ski with a naturally-aspirated engine. They offer excellent performance, fuel efficiency, and reliability.
Jet Ski & Boat Magazine - Your Ultimate Guide to Water Adventures
Welcome to Jet Ski & Boat Magazine E Zine, your go-to source for all things related to water sports and personal watercraft. Our E zine magazine is dedicated to providing you with the latest news, tips, and stories from the world of jet skiing, boating, and other exciting water activities.